You could access playlists and your favorite artists for free with advertising.
Or, ad-free by choosing a premium package. In short, this Swedish company has certainly taken off! Spotify had its first million subscribers in 2011 and by 2019, the company now has more than 100 million subscribers. Unlike IKEA, another Swedish company that proudly displays national colours in its logo, Spotify decided not to go with this element. Spotify's first logo is reminiscent of a style used in the late 2000s. The first AirBnB logo is a great example of this. Back then, the Spotify logo was made up of the name of the company in white serif font. The background was avocado green, which is quite unusual for a company logo. There are few large logos that choose green as the main branding colour. It is a colour that is more associated with nature. A slightly darker green was also used for the outline of the letters to increase the contrast with the background.
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